To be Frank
To be Frank is a Melbourne based bakery with an emphasis on sustainability and community. We worked on a rebrand to help them visually stand out from their competitors while remaining authentic. What Belleville Studio created connects us back to the land where the grains have been grown. Landscapes of wheat fields are represented through graphic lines which can easily be used across different touch points. To be Frank then asked us to design their new ecommerce website and we took care of the UX/UI, copywriting and development.
Our ongoing collaboration with To Be Frank led us to design their panettone packaging. We incorporated some hand-painted elements to reflect the artisanal process behind this festive delicacy. Following the design, we art directed and styled a photoshoot, producing elevated digital content that highlights the brand's commitment to quality.
Scope
Art Direction
Branding
Web Design
Signage
Packaging
Styling
Photography
“The whole process was very streamlined. Each meeting was productive and a step forward. Belleville Studio was very professional to work with. We were extremely happy with how they captured our vision for our logo and branding. We know it can be difficult for someone else to capture another person's vision just through words however they did this perfectly.”
Lauren Parsons, To be Frank Co-founder
Ready to bring your vision to life?
We would love to hear from you.
Belleville Studio creates on the lands of the Woiwurrung and Boonwurrung peoples of the Kulin Nation. We acknowledge them as the traditional custodians and pay our respects to Elders past, present and emerging.
Subscribe for news and insights
Belleville Studio creates on the lands of the Woiwurrung and Boonwurrung peoples of the Kulin Nation. We acknowledge them as the traditional custodians and pay our respects to Elders past, present and emerging.