Australian Venue Co.
Australian Venue Co partnered with Belleville Studio to refresh the brand experience of the Leichhardt Hotel in Rockhampton. The Leichhardt has been rebuilt from the ground up, reimagined with high-voltage energy and a uniquely country-inspired flair. Inspired by the world of rodeo, the logo takes centre stage with cord typography, weaving through the brand like a lasso. Different roadside signs shapes display information around the venue and across the different touch points. Inspired by cowboy hats and boots, the design and illustrations nods to the venue’s roots in Australia’s remote beef capital.
Photography by Red Stockholm
Scope
Art Direction
Branding
Merchandising
“We couldn’t be happier with the outcome, and we’ve definitely seen the positive impact of working with Belleville Studio on our business. I highly recommend Mathilde for anyone looking to elevate their brand!”
Julie Brown, Australian Venue Co. Brand Project Manager
Ready to bring your vision to life?
We would love to hear from you.
Belleville Studio creates on the lands of the Woiwurrung and Boonwurrung peoples of the Kulin Nation. We acknowledge them as the traditional custodians and pay our respects to Elders past, present and emerging.
Subscribe for news and insights
Belleville Studio creates on the lands of the Woiwurrung and Boonwurrung peoples of the Kulin Nation. We acknowledge them as the traditional custodians and pay our respects to Elders past, present and emerging.