HOW TO TURN INFLUENCE INTO IMPACT IN 3 WAYS

Creating an effective brand campaign is an art; a blend of influence and innovation. At Belleville Studio, we’ve harnessed the power of storytelling, creativity and local market insights to craft campaigns that resonate with audiences and leave a lasting impact.

Let's delve into what makes a brand campaign effective and how our international experiences have shaped our approach.

1. SHAPE YOUR BRAND NARRATIVE

Effective brand campaigns are, at their core, powerful stories. Our experiences working in Paris and London have taught us the nuances of storytelling and how it can captivate audiences effectively.

In France, where critical thinking is valued, we've learned to challenge the status quo. Transparent communication is a way of life, and we love to bring that spirit into our work.

When we take on a project or work with a new client, we start by questioning assumptions and pushing boundaries. This approach has allowed us to craft campaigns that stand out and challenge the ordinary.

In London, Mathilde encountered some of the best Creative Directors in the industry, working with giants like Samsung, Mastercard, and Belmond Hotels. Here, she learned the art of presenting work effectively.

Today, at Belleville, we believe that design should not just speak for itself; it should tell a compelling story. We've taken Mathilde’s learnings and infused them into our team’s work ethic–particularly mastering the art of pitching and storytelling. London’s lessons have made our campaigns not just visually appealing but emotionally resonant.

2. IGNITE INNOVATION

Innovation is a cornerstone of successful design, and our design methodologies reflect that. We've adopted several approaches that set us apart and appeal to potential clients.

One fundamental approach of our practice is bringing people from different experience levels on board. While we remain a boutique team, we do work with senior creatives who share high expertise in presenting work effectively. The younger creatives inject fresh ideas and excel at using new tools.

This blend of experience and fresh perspective allows us to refine and elevate our concepts.

We've also ventured into AI, but with caution. While AI can speed up specific processes, it can sometimes lead to generic work.

"Our focus is not on ego but on delivering the best ideas and outcomes for our clients. It's this commitment to innovation and quality that sets us apart in the design industry."

– Belleville Studio

3. MARKET MASTERY

Understanding local dynamics is crucial in crafting effective business campaigns. One project where Mathilde’s knowledge of the local market proved to be a game-changer was our collaboration with Havaianas on a Christmas campaign.

Working closely with the Havaianas team, we developed a theme around a Christmas cracker that pops and reveals a pair of tongs, a clever nod to the summer festivities. Our campaign included a sub-logo shaped like the crown found inside Christmas crackers.

Our inspiration came from the beautiful Christmas window displays we admired in Paris and the bespoke paper sculptures created by our friend Julie Wilkinson from Makerie Studio in New York.

It was this fusion of international influences and local insights that made the Havaianas Christmas campaign a success.

It's our vision to ensure our clients make an impact and so, we dedicate ourselves to understanding local markets to shape new narratives.

Ready to bring your vision to life?

We would love to hear from you.

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