Rue du Pavé
The branding we created for Rue du Pavé was recognised amongst our industry's top design professionals, and we were finalists at AGDA Design Awards. Clémence Lebec is a pattern maker and handbag artisan with more than a decade of experience in the luxury leather industry. We worked with her on the brand identity for Rue du Pavé, her own atelier where she creates bespoke leather goods and home decor pieces. Bold shades of lilac, blood orange and gold are a strong element to identify Rue du Pavé. Unique shapes referencing cobblestones and the leather symbol have been created as part of the brand mark. The beauty is in the detail of texture, gold foil, film photography. A sophisticated pairing of serif and sans serif fonts have been selected with care to modernise the design. Our collaboration with Rue du Pavé is ongoing, as the brand develops and expands. Most recently, we worked together on the launch of the new website, extending the visual language into a refined digital experience.
Scope
Strategy
Art Direction
Branding
Web Design
Packaging
Awards
“When I contacted Belleville Studio, I wanted to develop branding for my future atelier. I chose Belleville because I was drawn to their beautiful work and the aesthetic of their website. Working with Belleville Studio was a great experience. I found Mathilde to be professional, curious, and efficient. She transformed my inspirations into a beautiful, cohesive brand identity that accurately reflects my style and values. What stood out to me the most was how invested Mathilde was in my project. Her attention to detail and strategic approach to branding was impressive and made the whole process very smooth. Overall, I am thrilled with my branding and the experience of working with Belleville Studio. I highly recommend their professional, creative, and strategic branding services.”
Clémence Lebec, Rue du pavé Founder
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Belleville Studio creates on the lands of the Woiwurrung and Boonwurrung peoples of the Kulin Nation. We acknowledge them as the traditional custodians and pay our respects to Elders past, present and emerging.
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Belleville Studio creates on the lands of the Woiwurrung and Boonwurrung peoples of the Kulin Nation. We acknowledge them as the traditional custodians and pay our respects to Elders past, present and emerging.