Noé is an innovative skincare brand that has soul. We integrated their unique value propositions into a seamless and united brand narrative. In a saturated market often dominated by minimalist black-and-white aesthetics, we aimed to set Noé apart by embracing a calm, colourful and sophisticated look and feel. Organic shapes inspired by stones and seashells make the brand recognisable. We crafted a cohesive branding strategy, ensuring that every touchpoint exuded a sense of tranquility and elegance and transformed Noé into a distinctive presence that resonates with their exclusive target audience.