MAYBELLINE
Maybelline New York lit up Australia with the launch of their Firework mascara. We worked on the OOH campaign across Sydney and Melbourne. The campaign included tram wraps and interiors, tram shelters and billboards. In an era dominated by digital marketing, engaging consumers in real life has never been more important in cutting through the clutter.
Photography by JCDecaux and TorchMedia
Created with Medium Rare
SCOPE
Campaign
Art Direction
Print
“We just want to say a huge thank you for your work, persistence and patience you have had throughout this project and we sincerely appreciate your kindness and responsiveness. ”
Ellisa Kimura, Medium Rare Implementation Manager
Ellisa Kimura, Medium Rare Implementation Manager
