IDES is a digital fashion studio incorporating technical pattern making into the 3D fashion space. We created their visual identity and website for their launch. IDES branding emphasises the craft and geometry behind garment making while still feeling current and relevant. It uses beautiful graphic elements that will work well across different touch points. With the idea of contrasting with what would be typically expected from 3D design, we convey a more human approach and aesthetic, inspired from fashion magazines from the pre-digital world.