HODOS

BRANDING

HODOS is a communication agency based in Paris. They contacted us to work on their branding ahead of their launch. 'Hodos' means the traveled way or path in Greek. We took inspiration from the look and feel of human walking tracks to create a unique brand identity. We replaced some characters of the logo with bespoke symbolic shapes that represent the values of the brand. These elements also work well on their own as brand marks. We designed a graphic fern that brings texture while giving a more natural feel to the background. The earthy colours paired with a sans serif font reflect the professionalism of the overall brand.

moodboard inspiration

“When launching my communications agency, I was looking for a smart and unique brand identity for HODOS. Mathilde, the creative director, is a very creative and talented professional. She is a great listener with strength of proposal. Despite the time difference, I found it very easy to work with Belleville Studio. They were always responsive and available for questions through the whole process. I really feel that the brand identity perfectly reflects what HODOS is about and will help us launch successfully."

Gratiane Sametin, HODOS Founder

business cards
digital design
merchandising visual identity

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